Big Business Success No Matter Your Size!
Do you have card shame? That’s when you’re not 100% satisfied with your business card. Do you have an identity crisis? That’s when your business card, letterhead and website don’t match.Kim Castle is an expert in award winning design in visual communications. She has worked with IBM, DirecTV, Wolfgang Puck, Chase Manhattan Bank, Domino’s, Baskin Robbins, Disney and Star Trek. Her true passion is empowering small business owners to overcome their challenges in creating marketing materials that sizzle.
I met Kim in May 2005 at the World’s Greatest Marketing Seminar held in Los Angeles, California. She’s created a system on how to create your brand. What really impressed me the most is that she is one of the few people I’ve met who referred to Louis Cheskin’s early ground-breaking work. Did you know that people associate colors and shapes with emotions? For instance, did you know that people will buy from a company with a rounded logo versus a triangular logo? You could literally bankrupt your business just because you have a sharp pointy logo. Cheskin’s research proved an amazing correlation between color and sales productivity. On any given day, a salesman in a navy suit and white shirt will outperform a salesman in a tan suit and white shirt even if the salesman in the tan suit is wearing a more expensive suit. If you’re thinking brown isn’t a profitable color, then think UPS - United Parcel Service. It’s all in the branding.
Branding is not merely a logo, a brochure or a website. You can create a world class brand that:
- Communicates what you want
- Measures which design works for you
However the design process must come from within you, not without. The power is inside of you. Everything else is tools. A brand tells the whole story. People can see it, hear it and feel it. A brand must communicate in all 4 dimensions of the Unified Conscious Development to be effective:
- Communications
- Physical
- Thought
- Emotion
- Connection
- External Communication
- Look & Feel
- Ideas
- Feeling
- Meaning
- Internal Communication
- Action
- Reason
- Impact
- Belief
- CLIC
- Character
- Artisan
- Guardian
- Idealist
- Rationalist
- Language
- Image
- Color
- Character
The Internal Communication is where you create your brand statement. This is the most important part. Your message is all about energy; the energy of your passion and vision.
You don’t have to spend a fortune to create a world class brand.
